Back in August we were lucky enough to spend the day at the seaside when we shot the new Spring Summer campaign at Margate's iconic Dreamland. It was the perfect location for the shoot as it echoes the key fun theme of the new collection, as well as the effortless, laid back vibe we want people to feel when they wear our shoes. It was an early start (5am early- much coffee was consumed!), to get hair and make up done before arriving at Dreamland for early access before all the crowds arrived.

If you've never heard of it, Dreamland is an iconic British seaside entertainment resort, and the go to destination for vintage fairground rides, a full on retro roller disco (I know right?!), art installations, street food and so much more. It was love at first sight for the design team, and the park’s retro colour palette was the perfect match for the pastel colours of the Spring Summer collection.

Our real couples were selected from our Instagram competition, and what an utterly gorgeous lot they were. We wanted to use real couples rather than professional models to capture the happiness of getting married, of being in love and just really enjoying the whole experience. Both couples tied the knot in 2017- Cara and Ameer in San Francisco City Hall, and Husna and Frank at Marylebone Town Hall- and they definitely made the shoot even more memorable.

Perks of the job- ice-creams all round!

The collection was beautifully captured by renowned photographer Emma Case, with gorgeous natural hair and make up styled by Nicola Honey Artistry. Dresses were a stunning selection from our wonderful German stockists Noni Mode, equally fabulous Dotty Taylor and the ever beautiful Katya Katya.

The Spring Summer collection has a relaxed and laid back feel, inspired by the fun of summer. Leathers are buttery soft, heels are low, embellishments are light hearted, and every style carries the signature intricate design people have come to expect from a Rachel Simpson shoe. 

The collection is based around a summery pastel coloured stripe of easy to wear ice-cream colours including lemon yellow, mint, powder pink and baby blue. The gorgeous floral theme continues with handmade 3D leather flowers, and is joined by new oversized satin bows and pretty polka dot shoes. 

Click here to take a look at the full Spring Summer collection, and let us know your favourite! 

The gorgeous Husna and Frank 

Beautiful people Cara and Ameer

Trixie-Belle polka dot mesh with oversized bow

Cecelia ivory leather low heeled shoes

Gabriella ivory leather floral t-bar shoes

Zadie gold leather flower shoes

Candyfloss baby blue leather block heel shoes

Candyfloss ivory leather block heel shoes

Lola-Rose pearlised ivory leather t-bar shoes

Pixie-Beau ivory polka dot slingback wedding shoes

 Rachel stands in to check the lighting- don't give up the day job!