Want to know Pantone's Colour of the Year for 2020?
Posted on January 17 2020
If your job has anything to do with colours, or you're a keen artist or designer you'll most likely be very aware of Pantone. Or you might simply have a nice bright Pantone mug sitting on your desk (I love those too!), but either way you've probably heard of Pantone. No? Let us enlighten you...
The Pantone Colour Institute, in their own words "provides color trend forecasting, color insights and customized color consulting". They help companies make "informed decisions about color for their brands or products to gain a competitive edge". So when they tell us what the colour of the year is, we listen.
They've been nominating a colour of the year since 1999, and even if you're not aware of it directly, you'll definitely have seen their influence in the shops. Want to know why green suddenly became the colour to have? See Pantone Colour of the Year 2017- Greenery. Ever wondered why lilac switched from being a colour exclusively reserved for your granny to a must have shade? Possibly thanks to Pantone's Colour of the Year 2018- Ultra Violet. And as a big coral fan, I was pretty pleased when they announced Living Coral as the colour for 2019.
So what have the mighty Pantone decided this year? Drum roll please...meet Classic Blue. Yum. When I saw it I was pleasantly surprised as it's a lot more, well, classic than the past few years. It's almost a primary colour and rather than being a shade you see all over Instagram, it's a colour which has been around for pretty much forever.
This shade of blue screams 'regal' to me..it's elegant, trustworthy and timeless. According to Pantone, Classic Blue instills "calm, confidence, and connection" and "highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era." So in other words in a world which feels increasingly unstable and divided, we all need a bit of stability. Thanks Pantone :)
As with many aspects of fashion such as catwalk trends, it usually takes a little bit of time for these colours to filter down into high street collections, and generally speaking it takes even longer to find it's way into the world of bridal. So we're not saying everyone is going to be rushing to wear classic blue shoes down the aisle, but we are predicting that finding your something blue is only going to become more and more important this year.
Whilst we don't currently have any shoes in this particular shade (yet?), you can check out our range of gorgeous blue wedding shoes right here.
True blue baby, I love you.